Internal and Corporate Communications
Branding goes way beyond a company logo. A brand is a promise, not just to customers, but to the employees and professionals who build and maintain that brand. The brand should be inherent in every piece of communication whether it is internal or external. Branding is in the tone, voice, style and personality of the written word. Here are a few examples of internal communications written by Evie McRae. These communications have a specific function and message, but they also promote a brand that is synonomous with quality, innovation, and world-class.
